MARKETING

Weekly SERP rank drift detector with BigQuery history and Slack alert

Every Monday, looks up your tracked keywords in Brave Search, compares each result's position to last week's snapshot stored in BigQuery.

CategoryMarketing
Enginesim
Difficultyintermediate
Triggerschedule
Steps7
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerMonday morning schedule fires
  • ActionRead tracked keywords + owned URLs from BigQueryGoogle BigQueryBigQuery
  • ActionQuery live SERP per keyword in Brave SearchBraveBrave Search
  • LogicJoin to last week's snapshot and compute position drift
  • LogicFilter to movements past threshold or page-one exits
  • ActionAppend new snapshot to BigQuery historyGoogle BigQueryBigQuery
  • OutputPost gainers-and-losers digest to SlackSlack

What it does

Tracks the Brave Search ranking position of your owned URLs across a list of target keywords, stores a dated snapshot in BigQuery, and computes week-over-week movement. It then summarizes which keywords climbed, which slipped, and which fell off page one entirely, delivering a ranked digest to a Slack channel so the SEO team starts the week knowing exactly where to focus.

When to use it

Use it when you own a content library and need a low-noise weekly pulse on organic visibility without paying for an enterprise rank tracker. It is ideal for teams that already warehouse marketing data in BigQuery and want SERP history alongside it for trend analysis.

How it works

  1. 1A Monday morning schedule fires the run.
  2. 2The keyword list is read from a BigQuery table of tracked terms and their expected owned URLs.
  3. 3For each keyword, Brave Search returns the live SERP and the workflow records the position of your matching URL.
  4. 4The new positions are joined against last week's snapshot to compute per-keyword drift.
  5. 5A filter flags only movements past a threshold (for example, +/- 3 positions or page-one exits).
  6. 6The fresh snapshot is appended to BigQuery for next week's comparison.
  7. 7A formatted gainers-and-losers digest is posted to Slack.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect Brave SearchWeb, news, image, video search.
  2. 2
    Connect BigQueryDatasets, queries, schemas.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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