LEAD GENERATION

On Agenda-Publish Webhook, Sync Qualified Speakers into HubSpot

When your event-tracking tool fires a webhook that a watched conference published its agenda, the workflow scrapes the roster, qualifies speakers against ICP.

CategoryLead Generation
Enginesim
Difficultyintermediate
Triggerwebhook
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerWebhook fires on agenda publishHTTP webhook
  • ActionBrave Search expands roster detailBraveBrave Search
  • ActionOpenAI extracts speaker recordsOpenAI
  • LogicFilter ICP fit and dedupe vs HubSpot
  • OutputCreate contacts and campaign list in HubSpotHubSpotHubSpot

What it does

Reacts the moment a tracked conference publishes its speaker agenda. It pulls the roster, keeps the ICP-fit speakers, and lands them in HubSpot as contacts attached to a named campaign list — so marketing can sequence them immediately.

When to use it

Use it when timing matters and you already have a system (event-tracker, RSS-to-webhook, or a scraper) that notifies you the instant an agenda goes live. The webhook trigger means you act on day one instead of finding the agenda a week later.

How it works

  1. 1An inbound webhook delivers the event name and agenda URL when an agenda publishes.
  2. 2Brave Search expands the agenda into full session and speaker detail.
  3. 3OpenAI extracts structured speaker records from the pages.
  4. 4A logic step filters to ICP-fit speakers and de-dupes against existing HubSpot contacts.
  5. 5Qualified speakers are created or updated as HubSpot contacts.
  6. 6The contacts are added to a campaign list named for the event.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HTTP webhookTrigger any URL on agent actions.
  2. 2
    Connect Brave SearchWeb, news, image, video search.
  3. 3
    Connect OpenAIModels, embeddings, files.
  4. 4
    Connect HubSpotCRM, deals, marketing, support.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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