LEAD GENERATION
On Agenda-Publish Webhook, Sync Qualified Speakers into HubSpot
When your event-tracking tool fires a webhook that a watched conference published its agenda, the workflow scrapes the roster, qualifies speakers against ICP.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook fires on agenda publishHTTP webhook
- ActionBrave Search expands roster detailBrave Search
- ActionOpenAI extracts speaker recordsOpenAI
- LogicFilter ICP fit and dedupe vs HubSpot
- OutputCreate contacts and campaign list in HubSpotHubSpot
What it does
Reacts the moment a tracked conference publishes its speaker agenda. It pulls the roster, keeps the ICP-fit speakers, and lands them in HubSpot as contacts attached to a named campaign list — so marketing can sequence them immediately.
When to use it
Use it when timing matters and you already have a system (event-tracker, RSS-to-webhook, or a scraper) that notifies you the instant an agenda goes live. The webhook trigger means you act on day one instead of finding the agenda a week later.
How it works
- 1An inbound webhook delivers the event name and agenda URL when an agenda publishes.
- 2Brave Search expands the agenda into full session and speaker detail.
- 3OpenAI extracts structured speaker records from the pages.
- 4A logic step filters to ICP-fit speakers and de-dupes against existing HubSpot contacts.
- 5Qualified speakers are created or updated as HubSpot contacts.
- 6The contacts are added to a campaign list named for the event.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect Brave SearchWeb, news, image, video search.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect HubSpotCRM, deals, marketing, support.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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