MARKETING
Airtable UTM auto-fix and campaign-name normalizer
Watches an Airtable link table for new or edited rows, auto-corrects fixable UTM issues (casing, spaces, separators) in place, and flags anything that needs a human decision.
How it runs
The automated pipeline, trigger to output.
- TriggerAirtable row created or updatedAirtable
- LogicParse base URL and UTM parameters
- LogicNormalize casing, spaces, and separators
- LogicDecide auto-fixable vs needs-review
- ActionWrite corrected URL and status back to rowAirtable
- OutputFlag review rows with explanatory noteAirtable
What it does
This workflow treats your Airtable base as the source of truth for campaign links. Whenever a row is created or updated, it normalizes the tracking URL automatically: lowercases parameters, replaces spaces with hyphens, collapses bad separators, and rewrites the campaign name to your canonical template. Safe, deterministic fixes are written straight back to the row; ambiguous problems (unknown source, missing medium) get a status flag and a note instead of a silent guess.
When to use it
Use it when your team builds links directly in Airtable and you want every saved row to be launch-ready without manual cleanup. Great for high-volume paid-social and email operations where typos compound across hundreds of variants.
How it works
- 1An Airtable record-created/updated event triggers the run.
- 2The tracking URL is parsed into its base and UTM parameters.
- 3Deterministic normalization runs: lowercase, trim, hyphenate, dedupe parameters.
- 4Logic decides whether the row is fully auto-fixable or needs review.
- 5Auto-fixable rows are written back with the corrected URL and a "normalized" status.
- 6Rows needing a human get a "needs review" status and a field note explaining what's wrong.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 3Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 4Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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