MARKETING
UTM Link Validator for Airtable Campaign Tracker
Watches an Airtable campaign-link table for new or edited rows, parses each destination URL's UTM parameters against your naming standard.
How it runs
The automated pipeline, trigger to output.
- TriggerNew or edited row in Airtable Campaign Links tableAirtable
- LogicParse URL and extract UTM parameters
- LogicValidate against naming rules and allowed taxonomy
- ActionWrite Pass/Fail status and error notes to the rowAirtable
- OutputDM the link owner in Slack when validation failsSlack
What it does
Every time a marketer adds or edits a row in your Airtable "Campaign Links" table, this workflow parses the URL, checks the five UTM parameters (source, medium, campaign, term, content) against your rules, and stamps the row with a Status field plus a plain-English list of any problems.
When to use it
Use it when your team drafts campaign links in Airtable before handing them to email, paid, or social. It catches missing utm_campaign, uppercase values, spaces, or values outside your allowed source/medium lists so broken tracking never reaches production.
How it works
- 1Airtable trigger fires on a created or updated row in the Campaign Links table.
- 2A logic step parses the URL and extracts each UTM key and value.
- 3A second logic step validates them: required params present, lowercase, no spaces, source/medium in the allowed taxonomy.
- 4An Airtable action updates the row's Status to Pass or Fail and writes the specific error notes into a Validation field.
- 5If the verdict is Fail, a Slack action DMs the row's owner with the offending link and what to fix.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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