MARKETING
Pre-Launch UTM Gate via Webhook
Exposes a webhook that any tool (a form, a CI step, a Notion button) can POST a campaign URL.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives a campaign URL to validateHTTP webhook
- LogicParse and normalize UTM parameters
- LogicBranch on completeness, format, and expected campaign match
- ActionReturn approve/reject JSON with itemized reasonsHTTP webhook
- OutputPost blocked links to marketing-ops Slack channelSlack
What it does
This workflow turns UTM checking into an on-demand API. Send it a campaign URL over a webhook and it synchronously returns whether the link is safe to launch, along with a structured list of violations, so the calling system can gate a publish action.
When to use it
Use it when you want UTM validation embedded directly in another process: a marketing intake form, a deploy pipeline, or a launch checklist that should hard-stop on bad tracking. It is the enforcement point rather than a passive monitor.
How it works
- 1HTTP webhook trigger receives a POST with the campaign URL and optional expected campaign name.
- 2A logic step parses query params and normalizes the UTM keys.
- 3A logic branch evaluates rules: all required params present, no encoding errors, campaign matches the expected value when supplied.
- 4An HTTP action returns a JSON response with decision approve or reject and the itemized reasons.
- 5On reject, a Slack action posts the blocked link to the marketing-ops channel for follow-up.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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