MARKETING
Real-time UTM gatekeeper for link-builder submissions
Receives each tracking link from your campaign builder via webhook, validates it instantly against your naming convention.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives proposed tracking URLHTTP webhook
- LogicParse base URL and UTM parameters
- LogicValidate enums, casing, and required fields
- LogicBranch on approved vs rejected
- ActionLog rejected attempts to AirtableAirtable
- OutputReturn JSON verdict with field-level correctionsHTTP webhook
What it does
This workflow acts as a synchronous gate in your link-creation flow. Your internal campaign-link builder (or a form) POSTs a proposed tracking URL to a webhook; the workflow validates every UTM parameter in real time and responds with either an approval or a rejection that spells out each violation and the corrected value. It stops malformed links at the moment of creation rather than catching them later.
When to use it
Use it when you've built or bought a link-builder tool and want to enforce governance at the point of entry. Ideal for organizations that want hard enforcement: no link gets created unless it passes the convention check.
How it works
- 1An inbound webhook receives the proposed tracking URL and metadata.
- 2The URL is parsed into base and UTM parameters.
- 3Validation logic checks enums, casing, required parameters, and campaign-name pattern.
- 4A branch decides approved vs rejected.
- 5Rejected attempts are logged to Airtable for governance reporting.
- 6The webhook returns a structured JSON verdict with per-field corrections the builder can apply automatically.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect AirtableBases, tables, views, automations.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Marketing workflows
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Backlink Outreach Drafter for Verified Mentions
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Source-Authority Verifier for Mention Provenance
Takes a queue of detected brand mentions and runs an agent that verifies whether each source is a legitimate, authoritative publisher versus a scraper or syndication copy.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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