MARKETING
Agent-Driven Crawl of Live Landing Pages for Stray UTM Errors
An agent crawls your published landing and campaign pages, follows every outbound tracked link, reasons about which UTM strings violate convention or 404.
How it runs
The automated pipeline, trigger to output.
- TriggerScheduled crawl run begins
- ActionCrawl target pages and extract live tracked linksFirecrawl
- LogicAgent reasons over UTM format, consistency, and reachability
- ActionWrite prioritized remediation list to AirtableAirtable
- OutputPost highest-impact findings digest to SlackSlack
What it does
This agent-driven workflow audits UTMs in the wild — on already-published pages — rather than before launch. It crawls a set of live landing and campaign pages, follows each tracked outbound link, and uses reasoning to judge whether the UTM string is malformed, inconsistent with sibling links on the page, or pointing at a dead destination. It then prioritizes the findings by traffic impact and files them for the team.
When to use it
Use it for periodic hygiene on a large or fast-changing site where links were added by many hands and pre-launch checks were skipped. It surfaces the long-tail errors that static rules miss but a reasoning agent can spot in context.
How it works
- 1A scheduled trigger kicks off the crawl run.
- 2The agent fetches each page in the target list and extracts the live tracked links.
- 3It reasons over each link — checking UTM formatting, on-page consistency, and reachability — to classify issues by severity.
- 4The agent writes a prioritized remediation list to Airtable, one row per problem link.
- 5A summary digest of the highest-impact findings is posted to the marketing Slack channel.
Set it up
What you configure once, before turning it on.
- 1Connect FirecrawlCrawl, scrape, structured extract.
- 2Connect AirtableBases, tables, views, automations.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Backlink Outreach Drafter for Verified Mentions
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Source-Authority Verifier for Mention Provenance
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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