MARKETING
Pre-Launch UTM Link Validator from Airtable Campaign Register
Scans every tracked link in your Airtable campaign register, flags malformed or non-compliant UTM parameters against your naming convention.
How it runs
The automated pipeline, trigger to output.
- TriggerAirtable record enters Ready for QA viewAirtable
- ActionRead link + naming-convention fields from recordAirtable
- LogicParse URL and validate UTM parameters against rules
- LogicBranch on compliant vs malformed
- OutputWrite Pass/Fail verdict, reason, and suggested fix back to rowAirtable
What it does
This workflow audits the destination URLs sitting in your Airtable campaign register and verifies that each one carries a complete, correctly formatted UTM string before the campaign goes live. It checks for the five canonical parameters (source, medium, campaign, content, term), enforces your lowercase-and-no-spaces convention, catches duplicate or empty values, and stamps a Pass or Fail verdict plus a human-readable reason on every record.
When to use it
Run it whenever a marketer marks a campaign row as Ready for QA in Airtable. It catches the broken links that otherwise silently fragment your analytics — a capital letter in utm_source, a space that becomes %20, a missing utm_campaign — before a single impression is served.
How it works
- 1An Airtable record enters or updates into the Ready for QA view, triggering the run.
- 2The workflow reads the link field plus the expected naming-convention fields from that record.
- 3A logic step parses each URL and validates all UTM parameters against the rules.
- 4It branches: fully compliant links route to Pass, anything malformed routes to Fail with a reason string.
- 5The verdict, reason, and a corrected-URL suggestion are written back to the Airtable row.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 3Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 4Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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