MARKETING
On-Demand UTM Link Checker via Slack Slash Command
A marketer pastes any campaign URL into a Slack slash command and instantly gets back whether it passes the UTM taxonomy, with a corrected link suggested when it fails.
How it runs
The automated pipeline, trigger to output.
- TriggerSlack slash command hits inbound webhookHTTP webhook
- LogicParse and split UTM parameters from URL
- LogicValidate against taxonomy and build corrected URL
- LogicBranch: pass vs. fail with suggested fix
- OutputPost ephemeral reply back to SlackSlack
What it does
Puts link validation where marketers already work. Triggered by an inbound webhook from a Slack slash command (e.g. `/checkutm <url>`), the workflow parses the pasted URL, validates each UTM parameter against the approved taxonomy, and replies ephemerally in the channel: a green pass, or a list of problems plus a suggested corrected URL the marketer can copy directly.
When to use it
Use it for self-serve, pre-publish checks: the moment before someone posts an ad, sends an email, or drops a link in a deck. It removes the friction of opening a spreadsheet to verify a single link and catches errors at the human's last decision point.
How it works
- 1An inbound webhook receives the Slack slash command payload with the pasted URL.
- 2The flow extracts and splits the UTM parameters from the URL.
- 3Logic validates source, medium, and campaign against the approved taxonomy and builds a corrected URL where values map cleanly.
- 4Branch: build a pass message or a detailed failure message with the suggested fix.
- 5The result is posted back to Slack as an ephemeral reply to the requester.
Set it up
What you configure once, before turning it on.
- 1Connect SlackChannels, DMs, threads, mentions.
- 2Connect HTTP webhookTrigger any URL on agent actions.
- 3Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 4Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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