MARKETING
UTM Link Quarantine Audit (Airtable)
Audits every campaign URL in an Airtable link registry against your UTM taxonomy and flips malformed rows to a Quarantined status with a per-row reason, blocking them from launch.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule fires the audit
- ActionRead Draft/Pending links from AirtableAirtable
- LogicValidate UTM params against taxonomy ruleset
- LogicSplit rows into pass vs. fail sets
- ActionSet failing rows to Quarantined with reasonAirtable
- ActionSet passing rows to ApprovedAirtable
- OutputPost run summary to marketing ops SlackSlack
What it does
Scans your Airtable campaign-link registry on a schedule, validates each URL's UTM parameters against your taxonomy rules (required keys present, allowed values, lowercase, no spaces, no duplicate utm_source/medium/campaign triples), and writes the verdict back to the same row. Clean links get marked Approved; anything malformed gets flipped to Quarantined with a human-readable reason so it can never be picked up by a launch.
When to use it
Run this when marketing ops owns a shared Airtable of tracking links that multiple people edit, and you need a gate that catches typos and off-taxonomy values before campaigns go live. Ideal as a nightly pre-launch sweep.
How it works
- 1A daily schedule fires the audit.
- 2The flow reads all rows from the Airtable links table where status is Draft or Pending.
- 3A validation step parses each URL and checks every UTM key against the taxonomy ruleset.
- 4A branch splits rows into pass and fail sets.
- 5Failing rows are updated in Airtable to Quarantined with the specific rule that broke; passing rows are set to Approved.
- 6A summary of the run (counts, top failure reasons) is posted to the marketing ops Slack channel.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Marketing workflows
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An agent reviews the full backlog of campaign links in Airtable, reasons about taxonomy drift beyond rigid rules, drafts standardized replacements for malformed UTMs.
Slack UTM Check: Paste a Link, Get an Instant Verdict
Lets marketers drop a tracking URL into a Slack channel and get an immediate threaded reply that says whether the UTMs are valid, what is wrong, and a corrected suggestion.
Backlink Outreach Drafter for Verified Mentions
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Unlinked Brand-Mention Detector with Authority Scoring
Scans the web for fresh brand mentions, filters to ones that name you without linking back, scores the publishing domain's authority.
Weekly Brand-Mention Provenance Digest to Notion
Aggregates the week's tracked mentions from Airtable into a single summarized report covering new opportunities, authority distribution, and outreach progress.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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