MARKETING
New-Link Instant Validator (Airtable record event)
Fires the instant a new campaign link is added to Airtable, validates its UTM taxonomy immediately.
How it runs
The automated pipeline, trigger to output.
- TriggerNew link record created in AirtableAirtable
- LogicParse UTM parameters from the new link
- LogicValidate against taxonomy + uniqueness
- LogicBranch on approved vs. quarantined
- ActionUpdate row status + reason in AirtableAirtable
- OutputSlack the author on failure with fix hintSlack
What it does
Watches the campaign-link registry and reacts the moment a row is created. It validates the new link's UTM parameters against the taxonomy right away, so feedback lands while the author is still in context rather than during a nightly batch. Clean links are stamped Approved; malformed ones are quarantined and the author is pinged with the exact problem.
When to use it
Use this when speed of feedback matters and you want authors to fix their own links immediately after creating them. It complements a scheduled sweep by catching mistakes in seconds, keeping the registry continuously clean instead of clean-once-a-day.
How it works
- 1A record-created event in the Airtable links table triggers the flow.
- 2A parsing step extracts the UTM parameters from the new link.
- 3A validation step checks required keys, allowed values, casing, and uniqueness against existing approved links.
- 4A branch decides approved vs. quarantined.
- 5The new row is updated in Airtable with its status and, on failure, the specific rule that broke.
- 6On failure, the flow sends a direct Slack message to the record author with the reason and a fix hint.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Marketing workflows
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Slack UTM Check: Paste a Link, Get an Instant Verdict
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Unlinked Brand-Mention Detector with Authority Scoring
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Weekly Brand-Mention Provenance Digest to Notion
Aggregates the week's tracked mentions from Airtable into a single summarized report covering new opportunities, authority distribution, and outreach progress.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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