MARKETING
UTM taxonomy governance agent with vocabulary proposals
An agent reviews quarantined links weekly, distinguishes genuine errors from legitimate new values marketers actually need.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly governance schedule fires
- ActionPull quarantine backlog from BigQueryBigQuery
- LogicCluster violations and classify error vs legitimate new value
- ActionDraft proposed taxonomy additions with rationale
- ActionPost proposals to Slack for approvalSlack
- OutputCommit approved vocabulary to taxonomy store in NotionNotion
What it does
This workflow runs an agent that governs the taxonomy itself, not just enforces it. Weekly it reviews the backlog of quarantined links, clusters the recurring violations, and reasons about which are true mistakes versus which represent a legitimate new source, medium, or campaign pattern the vocabulary should adopt. It drafts proposed taxonomy changes with rationale and routes them for human approval before anything is committed.
When to use it
Use it when a static taxonomy goes stale — new channels, new partners, new naming conventions keep getting quarantined and someone has to decide whether the rule or the link is wrong. This keeps the vocabulary current without letting it sprawl.
How it works
- 1A weekly schedule starts the governance run.
- 2The agent pulls the recent quarantine backlog from BigQuery.
- 3It clusters violations and reasons about error versus legitimate new value.
- 4It drafts proposed taxonomy additions with rationale and impact.
- 5Proposals are posted to Slack for Chairman approval.
- 6On approval, the agent commits the updated vocabulary to the taxonomy store.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Connect NotionPages, databases, comments.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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