MARKETING
Inbound UTM Link Validator and Quarantine Gate
Receives campaign links via webhook before they go live, validates the UTM parameters.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives candidate linkHTTP webhook
- ActionParse UTM parameters from URL
- LogicValidate against taxonomy + suggest fix
- LogicBranch: clean vs malformed
- ActionQuarantine malformed link in AirtableAirtable
- OutputReturn approve/reject verdict to callerHTTP webhook
What it does
Acts as a real-time gate in front of link publishing. A campaign tool or form POSTs a candidate URL, the workflow parses and validates its UTM parameters against your taxonomy, and responds immediately: approved links pass through, malformed ones are written to an Airtable quarantine table with the failing rule and a corrected suggestion.
When to use it
Use it when you want to block bad UTMs at creation time rather than clean them up later. Wire it into your link shortener, a marketing intake form, or a CMS publish hook so nothing untracked or mistagged ever reaches production.
How it works
- 1An HTTP webhook receives a candidate link payload.
- 2A parsing step extracts the UTM query parameters from the URL.
- 3A validation step scores them against the taxonomy and computes a suggested fix for any violations.
- 4A branch splits clean vs malformed links.
- 5Malformed links are inserted into an Airtable quarantine base with the broken rule and suggested correction.
- 6The webhook responds with an approve/reject verdict the caller can act on.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect AirtableBases, tables, views, automations.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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