MARKETING
Bulk UTM Cleanup and Corrected-Link Writeback
On demand, reads a campaign-link sheet from Airtable, auto-corrects fixable UTM violations (casing, spaces, aliasing) and flags the rest.
How it runs
The automated pipeline, trigger to output.
- TriggerManual run against link table
- ActionRead flagged link records from AirtableAirtable
- LogicNormalize UTMs and rebuild corrected URLs
- LogicBranch: auto-fixed vs needs review
- ActionWrite corrected URLs + tags to AirtableAirtable
- OutputSummarize fixed vs flagged in SlackSlack
What it does
Remediates an existing backlog of dirty links rather than gating new ones. Triggered manually against an Airtable table of campaign URLs, it normalizes each UTM value (lowercases, replaces spaces with hyphens, maps known source aliases to canonical names), rebuilds a corrected URL, and writes it back. Violations it cannot safely auto-fix are tagged for human review.
When to use it
Use it as a one-time or ad-hoc cleanup pass when you adopt a new taxonomy and inherit thousands of legacy links. It does the mechanical 80% automatically and hands you a short list of genuine judgment calls.
How it works
- 1A manual trigger starts the cleanup run.
- 2An Airtable read pulls all link records flagged for review.
- 3A normalization step rewrites fixable UTM values and rebuilds each corrected URL.
- 4A branch separates auto-fixed links from records needing human review.
- 5An Airtable update writes corrected URLs and a status tag back to each record.
- 6A Slack message summarizes how many were fixed versus flagged.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Marketing workflows
Agentic UTM Taxonomy Steward: Detect, Explain, and Propose Fixes
An agent reviews the full backlog of campaign links in Airtable, reasons about taxonomy drift beyond rigid rules, drafts standardized replacements for malformed UTMs.
Slack UTM Check: Paste a Link, Get an Instant Verdict
Lets marketers drop a tracking URL into a Slack channel and get an immediate threaded reply that says whether the UTMs are valid, what is wrong, and a corrected suggestion.
Backlink Outreach Drafter for Verified Mentions
Picks verified, high-authority unlinked mentions from Airtable, drafts a personalized backlink-request email for each.
Source-Authority Verifier for Mention Provenance
Takes a queue of detected brand mentions and runs an agent that verifies whether each source is a legitimate, authoritative publisher versus a scraper or syndication copy.
Unlinked Brand-Mention Detector with Authority Scoring
Scans the web for fresh brand mentions, filters to ones that name you without linking back, scores the publishing domain's authority.
Weekly Brand-Mention Provenance Digest to Notion
Aggregates the week's tracked mentions from Airtable into a single summarized report covering new opportunities, authority distribution, and outreach progress.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.