MARKETING
Daily BigQuery UTM audit with a Slack offender report
Each morning, queries yesterday's session UTMs in BigQuery, finds links that break the naming taxonomy, and posts a ranked Slack report of the worst offenders by traffic volume.
How it runs
The automated pipeline, trigger to output.
- TriggerScheduled daily run after data settles
- ActionQuery yesterday's UTM tuples and session countsBigQuery
- LogicFilter to taxonomy violations, rank by volume
- LogicFormat top offenders into a digest
- OutputPost offender report to SlackSlack
What it does
This workflow scans the previous day's tracked sessions in BigQuery, flags every UTM combination that violates your taxonomy (unknown sources, mixed-case mediums, off-pattern campaign names), and ranks the offenders by how much traffic they pulled in. It then posts a digest to Slack so the highest-impact mistakes get fixed first.
When to use it
Use it when UTM data already lands in BigQuery and you want a standing daily check that surfaces taxonomy drift while the campaigns are still live and the numbers still matter.
How it works
- 1A scheduled trigger runs every morning after the prior day's data has settled.
- 2A BigQuery action queries distinct UTM tuples and their session counts for yesterday.
- 3A logic step matches each tuple against the taxonomy and keeps only violations, sorted by volume.
- 4A logic step formats the top offenders into a readable digest with the rule each one broke.
- 5A Slack message posts the report to the marketing-ops channel.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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