MARKETING
Validate new campaign links against the UTM taxonomy registry
When a marketer logs a new campaign URL in Airtable, parses its UTM parameters, checks each against your naming rules.
How it runs
The automated pipeline, trigger to output.
- TriggerNew campaign record added in AirtableAirtable
- LogicParse URL and extract UTM parameters
- LogicCheck each parameter against taxonomy rules
- LogicBranch: passes vs has violations
- OutputWrite verdict and violations back to the rowAirtable
What it does
Every time a campaign link is added to your Airtable campaign registry, this workflow tears apart the URL's UTM parameters and grades them against your house naming rules — allowed sources, lowercase-only mediums, the campaign slug pattern, and required fields. It then stamps the row with a clean Pass or a Fail plus a precise list of what broke.
When to use it
Use it when your team registers campaign links in Airtable before launch and you want a gate that catches malformed UTMs at entry — instead of discovering three weeks later that half your traffic landed in `(not set)`.
How it works
- 1An Airtable record-created trigger fires on the Campaigns table.
- 2A logic step parses the URL and extracts utm_source, utm_medium, utm_campaign, utm_content, and utm_term.
- 3A logic step evaluates each value against the taxonomy rules and builds a violations list.
- 4A branch routes Pass vs Fail.
- 5An Airtable update writes the verdict, the normalized values, and any violation messages back to the record.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 3Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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