MARKETING

Auto-correct UTM links at the webhook before they go live

Receives a link-build request via webhook, normalizes its UTM parameters to taxonomy spec (casing, source aliases, slug format), and returns the corrected URL.

CategoryMarketing
Enginesim
Difficultyintermediate
Triggerwebhook
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerWebhook receives a link-build requestHTTP webhook
  • LogicParse and normalize UTM parameters
  • LogicBranch: auto-correctable vs unrecoverable
  • LogicRebuild canonical URL
  • OutputRespond with corrected link or rejectionHTTP webhook

What it does

This workflow sits in front of your link-shortener or campaign-builder as an HTTP endpoint. It takes a raw URL, rewrites the UTM parameters into canonical form — lowercasing mediums, mapping known source aliases (`fb` to `facebook`), and reformatting the campaign slug — and hands back a clean link. If a parameter is broken beyond auto-repair, it returns a structured error instead.

When to use it

Use it when you want correction, not just detection: a single endpoint any tool can call so links are normalized at creation and bad UTMs never reach production.

How it works

  1. 1An HTTP webhook trigger receives a URL and optional campaign metadata.
  2. 2A logic step parses the UTM parameters and applies normalization rules and alias maps.
  3. 3A branch separates fully-correctable links from ones with unrecoverable values.
  4. 4A logic step rebuilds the canonical URL for the correctable path.
  5. 5The webhook responds with the corrected link or a structured rejection payload.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HTTP webhookTrigger any URL on agent actions.
  2. 2
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  3. 3
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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