LEAD GENERATION
Build an SDR dossier when an anonymous account returns 3+ times
Watches de-anonymized website visitor events, waits for the same company to return three or more times.
How it runs
The automated pipeline, trigger to output.
- TriggerVisitor de-anonymization event receivedHTTP webhook
- ActionRecord visit and tally session count by domainAirtable
- LogicOnly continue if domain has 3+ visits in 14 days
- ActionEnrich domain with firmographics and recent newsExa
- OutputWrite dossier to HubSpot and create SDR taskHubSpot
What it does
Most high-intent buying research happens anonymously before anyone fills out a form. This workflow listens to your visitor de-anonymization feed, counts repeat visits per company, and once an account crosses a visit threshold it builds a full dossier (firmographics, recent news, pages viewed) and hands it to an SDR inside HubSpot.
When to use it
Run this when your SDR team is starved for warm accounts and you already pipe de-anonymized visitor events (Clearbit Reveal, RB2B, Vector, etc.) into a webhook. It surfaces the accounts showing genuine intent instead of one-off bounces.
How it works
- 1A visitor event arrives via webhook with a resolved company domain and the page viewed.
- 2The workflow records the visit and tallies how many distinct sessions that domain has produced.
- 3A filter checks whether the count is 3 or more in the trailing 14 days; below that it stops.
- 4Exa enriches the domain with company background and recent news.
- 5The dossier (firmographics, page history, news) is written to a HubSpot company record and a task is created for the owning SDR.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect AirtableBases, tables, views, automations.
- 3Connect ExaNeural search across the web.
- 4Connect HubSpotCRM, deals, marketing, support.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Lead Generation workflows
Webhook-triggered Brave rising-keyword check into a Notion trend queue
When an external trend or alert tool fires a webhook with a keyword, checks Brave for current intent volume and freshness, has an LLM judge whether it's a real warm signal.
Fuzzy-match badge companies to Salesforce accounts and enrich
Resolves messy hand-typed company names from badge scans to canonical Salesforce accounts using domain and fuzzy-name matching, enriches missing firmographics.
Manual Brave keyword sweep into an Airtable research board
On demand, sweeps a topic across Brave Search, clusters the results by buying stage with an LLM, and writes a deduplicated research board to Airtable with company, source URL.
Daily rollup of scored webinar leads from Airtable into HubSpot lists
On a schedule, read newly scored webinar leads from Airtable, sync each into the matching HubSpot tiered list (Hot/Warm/Cold).
Fast-track hot webinar leads into HubSpot and ping the rep on Slack
After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
Classify open-text webinar poll answers with AI and enrich the lead record
For webinars that use free-text poll questions, an AI step reads each attendee's written answers, classifies intent and pain points into structured fields.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.
