LEAD GENERATION
Score webinar attendees for ICP fit and log to Airtable
Takes a freshly uploaded webinar attendee CSV, enriches each contact, scores them against your ICP definition, and writes a ranked, color-coded lead list to Airtable.
How it runs
The automated pipeline, trigger to output.
- TriggerNew attendee CSV in watched folderFilesystem
- ActionParse CSV into normalized contacts
- ActionEnrich company firmographics via ExaExa
- ActionScore each contact against ICP rulesOpenAI
- LogicSplit into A/B/C tiers by score
- OutputUpsert ranked leads into AirtableAirtable
What it does
Turns a raw post-webinar attendee export into a ranked, scored lead list in Airtable. Each attendee is enriched with company firmographics, scored 0-100 against your ideal-customer-profile rules, tagged with the reasons behind the score, and dropped into a sortable base your SDRs can work top-down.
When to use it
Run it the morning after a webinar when marketing hands you a CSV of registrants and attendees. Instead of eyeballing job titles, you get a defensible fit score and a single source of truth your reps can filter and claim.
How it works
- 1A new attendee CSV lands in a watched cloud folder and triggers the run.
- 2The flow parses each row into a normalized contact record (name, email, company, title).
- 3For every contact, Exa pulls company size, industry, and recent signals.
- 4OpenAI scores each enriched record against your written ICP criteria and returns a score plus a short rationale.
- 5A filter splits records into A/B/C tiers by score threshold.
- 6Each scored, tiered lead is upserted into Airtable with a color-coded fit column and the rationale text.
Set it up
What you configure once, before turning it on.
- 1Connect FilesystemRead and write files in the workspace volume.
- 2Connect ExaNeural search across the web.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect AirtableBases, tables, views, automations.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Daily rollup of scored webinar leads from Airtable into HubSpot lists
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Instantly triage uploaded badge CSVs and notify the SDR lead
Accepts a badge-scan CSV via webhook, validates and dedupes it on the spot, checks each attendee against HubSpot.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.