LEAD GENERATION
Enrich and route each webinar registrant in real time on signup
Fires the moment a registrant submits the webinar form, enriches and scores them instantly, and routes high-fit leads to a rep while logging everyone for nurture.
How it runs
The automated pipeline, trigger to output.
- TriggerRegistration form posts webhookHTTP webhook
- ActionEnrich company from email domain via ExaExa
- ActionScore ICP fitOpenAI
- LogicBranch on high-fit threshold
- ActionAlert rep on high-fit registrantSlack
- OutputLog all registrants to AirtableAirtable
What it does
Processes webinar registrants the instant they sign up rather than in a post-event batch. Each new registrant is enriched and ICP-scored on submit, then routed: high-fit leads get a same-day rep notification, everyone else is logged to a nurture base. Reps can reach out before the webinar even airs.
When to use it
Use it when your registration form can post a webhook and you want to capitalize on intent at the moment of signup — booking a pre-webinar call with strong-fit registrants instead of waiting for the recording.
How it works
- 1The registration form posts a webhook with the registrant's details on submit.
- 2Exa enriches the company in real time from the email domain.
- 3OpenAI returns an ICP fit score and a one-line reason.
- 4A branch checks whether the score clears the high-fit bar.
- 5High-fit registrants trigger an immediate rep alert in Slack with the reason.
- 6Every registrant, routed or not, is written to Airtable for tracking and nurture.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect ExaNeural search across the web.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Connect AirtableBases, tables, views, automations.
- 6Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 7Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 8Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Lead Generation workflows
Instantly triage uploaded badge CSVs and notify the SDR lead
Accepts a badge-scan CSV via webhook, validates and dedupes it on the spot, checks each attendee against HubSpot.
Score Zoom webinar poll answers into a tiered outreach queue
When a Zoom webinar ends, pull each attendee's poll responses, compute an intent score, and write a tiered (Hot/Warm/Cold) outreach queue to Airtable for the sales team to work.
Classify open-text webinar poll answers with AI and enrich the lead record
For webinars that use free-text poll questions, an AI step reads each attendee's written answers, classifies intent and pain points into structured fields.
Fast-track hot webinar leads into HubSpot and ping the rep on Slack
After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
Agent-driven Brave intent harvest with enrichment and Gmail draft outreach
A CEO-driven agent harvests intent signals from Brave, enriches each prospect via web research, writes a personalized cold email.
Manual Brave keyword sweep into an Airtable research board
On demand, sweeps a topic across Brave Search, clusters the results by buying stage with an LLM, and writes a deduplicated research board to Airtable with company, source URL.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.