LEAD GENERATION
Enrich Badge Scans With Company Data via Brave Search
For each new event attendee, searches the web for the person's company to fill in industry, size, and website.
How it runs
The automated pipeline, trigger to output.
- TriggerNew attendee row added in AirtableAirtable
- ActionSearch company on the webBrave Search
- ActionExtract firmographics from resultsOpenAI
- ActionWrite enriched fields to AirtableAirtable
- LogicCheck firmographics against ICP
- OutputAlert sales in Slack on clear matchesSlack
What it does
Badge scans usually capture a name, email, and a company string — and nothing else. This workflow takes each new attendee, runs a web search on their company to recover the firmographic details that decide fit (industry, headcount band, official website), writes the enriched profile to Airtable, and pings sales in Slack the moment an attendee clearly matches your ICP so they can follow up while the booth conversation is still fresh.
When to use it
Use it during a live multi-day event when scans trickle in throughout the day and you want enrichment plus a real-time hot-lead alert instead of a batch job after the show ends.
How it works
- 1A new attendee row is added to the Airtable scan table during the event.
- 2A Brave Search step queries the company name to surface its website and public profile.
- 3An OpenAI step reads the search results and extracts industry, size band, and canonical domain into structured fields.
- 4The enriched fields are written back onto the Airtable attendee record.
- 5A logic gate checks the firmographics against ICP criteria.
- 6Clear matches trigger a Slack message to the sales channel with the attendee and why they fit.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect Brave SearchWeb, news, image, video search.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Lead Generation workflows
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Classify open-text webinar poll answers with AI and enrich the lead record
For webinars that use free-text poll questions, an AI step reads each attendee's written answers, classifies intent and pain points into structured fields.
Fast-track hot webinar leads into HubSpot and ping the rep on Slack
After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
Agent-driven Brave intent harvest with enrichment and Gmail draft outreach
A CEO-driven agent harvests intent signals from Brave, enriches each prospect via web research, writes a personalized cold email.
Manual Brave keyword sweep into an Airtable research board
On demand, sweeps a topic across Brave Search, clusters the results by buying stage with an LLM, and writes a deduplicated research board to Airtable with company, source URL.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.