LEAD GENERATION
Webinar Attendee List to ICP-Scored Prospect Packets in Attio
Watches an Airtable base for new webinar attendee rows, enriches each person and their company, scores them against your ICP.
How it runs
The automated pipeline, trigger to output.
- TriggerNew attendee row added in AirtableAirtable
- ActionEnrich person + company with ExaExa
- ActionScore against ICP rubric with OpenAIOpenAI
- LogicFilter: keep score >= threshold
- ActionUpsert qualified prospect into AttioAttio
- OutputPost qualified list to SlackSlack
What it does
Turns a raw webinar registration export into clean, qualified, research-backed prospect records in your CRM. Every attendee is enriched (title, company, headcount, tech signals), scored against a defined ICP rubric, and only the qualifying ones land in Attio with a one-page packet your reps can act on.
When to use it
Use this after a webinar when you have a list of attendees in Airtable and want sales to chase the right 30 people instead of manually triaging 400. Best when your team already runs Attio as the system of record.
How it works
- 1A new row added to the Airtable "Attendees" table fires the trigger.
- 2Exa runs a person + company lookup to enrich title, firmographics, and recent activity.
- 3An OpenAI scoring step grades the prospect 0-100 against your ICP rubric (industry, headcount, role seniority, intent).
- 4A logic filter drops anyone below the score threshold.
- 5Qualifying prospects are written to Attio as a person + company record with the packet in notes.
- 6A Slack message posts the new qualified list to the sales channel.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect ExaNeural search across the web.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect AttioReal-time CRM with structured data + powerful views.
- 5Connect SlackChannels, DMs, threads, mentions.
- 6Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 7Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 8Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Manual Brave keyword sweep into an Airtable research board
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.