LEAD GENERATION
Qualify Guest Domains and Push Outreach Targets to HubSpot
Takes new guest-site rows from Airtable, scores each domain for authority and contact reachability, and creates qualified outreach targets as companies and contacts in HubSpot.
How it runs
The automated pipeline, trigger to output.
- TriggerSchedule polls Airtable for unqualified domainsAirtable
- ActionScrape contact and about pagesFirecrawl
- ActionScore domain into A/B/C tierOpenAI
- LogicRoute A/B forward, park C
- ActionCreate company, contact, and dealHubSpot
- OutputWrite tier and CRM link back to rowAirtable
What it does
This workflow turns raw guest websites into sales-ready outreach targets. For each new domain it scrapes the site for a contact or about page, judges fit and reachability, assigns a qualification tier, and syncs the winners into HubSpot as companies with associated contacts and a backlink-outreach deal stage.
When to use it
Run it after your show-notes harvester has filled Airtable with guest sites. It separates the high-value, contactable prospects from dead ends so your outreach team works a clean HubSpot pipeline instead of a spreadsheet.
How it works
- 1A schedule polls Airtable for guest rows marked unqualified.
- 2Firecrawl scrapes each domain's homepage and contact/about pages for an email, role, and niche signals.
- 3An OpenAI step scores each domain into a tier (A/B/C) based on topical relevance and whether a real contact was found.
- 4A logic branch routes tier A and B forward and writes tier C back to Airtable as parked.
- 5HubSpot receives qualified domains as companies with a contact and an outreach deal.
- 6The Airtable row is updated with its tier and HubSpot record link.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect HubSpotCRM, deals, marketing, support.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.